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The Design of Things to Come: How Ordinary People Create Extraordinary Products
Author(s):
Craig Vogel
Publisher and Imprint:
Wharton School Publishing
Date of Publication:
June 08, 2005
Edition:
First
Number of Pages:
272
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The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.ï¾ The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
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