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Author(s):
Edward
Publisher and Imprint:
FT Press
Date of Publication:
August 20, 2008
Edition:
First
Number of Pages:
224
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This is the Safari online edition of the printed book.“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.”ï¾JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX“When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place.”ï¾KORY BAILEY, Owner, Creative CounterpartBuild the Successful Company You've Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you've always wanted...or make more money in the business you've already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failuresï¾and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come trueï¾starting right now.What really makes a successful entrepreneur?What they do, how they act...and how to find your best path to business successGet the 3 “Ws” right from the startWhat will you sell, who will buy itï¾and why will they buy it?55 simple, indispensable rules for successWhat you must know about customers, competitors, and your employeesThe art and science of managing people, operations, and growthCreate processes, set priorities, maximize quality, measure peopleï¾and improve every day
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