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Designing for the Social Web
Author(s):
Joshua Porter
Publisher and Imprint:
New Riders
Date of Publication:
April 24, 2008
Edition:
First
Number of Pages:
192
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How do you create and launch a vibrant social web application that people are motivated to use? Getting people to participate (and stay participating) is the key to any web-based strategy, but you have to do more than simply add features. This book teaches you how. By using real world examples and a bit of social psychology theory, this book provides a solid foundation for designing your next great web application. Packed full of information and best practices, this book will show you: · How to distinguish between different types of social web applications and the design challenges of each · The core reasons why people participate online, as individuals and as groups · How to prevent the Cold Start Problem -- when you build it...and they don't come. · How viral sharing works on sites like YouTube, Facebook, and Flickr · How to avoid PR nightmares that have plagued companies like Dell and Walmart · How to design for first-time users · How to grow your social web application from zero users to 1000, and beyond
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